Digital product studio, Morocco
Websites. SaaS. Business software. Built around the way your business works.
From a first website to the platform a whole company runs on. Strategy, design, technology and growth in one studio.
Before we draw a screen, we learn how your business runs.
Reservations, invoices, job sheets, fleets, guest files. We sit with the people who do the work, map what really happens, then design and build the product around it. Then we keep it running.
Where are you starting from?
Pick the line closest to your situation. Each one leads to the right expertise or straight to a conversation.
- I need a premium website Websites and digital experiences
- I need software for my business SaaS and business systems
- I want to launch a SaaS SaaS and business systems
- I need a booking system SaaS and business systems
- I need to improve my brand Brand and visual identity
- I need more online visibility Marketing and growth
- I run a hotel or riad Hospitality and tourism technology
- I run a travel business Hospitality and tourism technology
- I need something completely custom Custom digital solutions
Selected work
Platforms, management systems and websites in daily use. Our clients stay confidential, so every visual here is an original showcase of the real solution.
Seven ways in. One studio.
Start with what you need today. The same team can take it from brand to website, to software, to growth.
- Brand
- Website
- Business software
- SaaS
- Automation
- Growth
Brand and visual identity Brand direction, logo, visual systems, creative direction
A company that looks as serious online as it is in person, everywhere it appears.
- Brand direction and positioning
- Naming support and brand voice
- Logo and identity creation
- Refresh of an existing identity
- Typography, colour and layout rules
- Brand guidelines your team can follow
- Digital visual identity for interfaces
- Document templates: quotes, invoices, menus
Websites and digital experiences Corporate, hotel, riad, restaurant and travel websites
Sites that explain what you do in seconds, load fast and bring in real enquiries and bookings.
- Premium and corporate websites
- Hotel, riad and guest house websites
- Restaurant websites with menus and reservations
- Travel, tourism and destination websites
- Ecommerce when it fits the business
- UX and UI design for desktop and mobile
- Landing pages for campaigns and launches
- Multilingual sites with right-to-left Arabic
SaaS and business systems Custom SaaS, management software, CRM, portals, dashboards
Replace spreadsheets, paper and message threads with one system your team actually uses.
- Custom SaaS with multi-company architecture
- Business management software and ERP-style systems
- CRM and lead management
- Booking and reservation platforms
- Customer portals and admin platforms
- Finance and invoicing with Moroccan document fields
- Fleet management
- Production and job management
Hospitality and tourism technology Hotels, riads, restaurants, travel agencies, DMCs, transport
One connected digital ecosystem for hospitality and tourism businesses, from the first search to the final invoice.
- Hotel, riad and guest house websites
- Restaurant websites and table reservations
- Travel agency and tour operator websites
- Destination and tourism platforms
- Booking engines and request flows
- Multilingual experiences in French, Arabic and English
- Hotel and property management
- Reservations, reception and housekeeping
Marketing and growth SEO, local SEO, Google Ads, Meta ads, conversion
Visibility that turns into enquiries and bookings you can measure.
- SEO: technical, content and structure
- Local SEO and Google Business Profile
- Google visibility for each language you serve
- Content that answers real customer questions
- Google Ads strategy
- Meta advertising: Facebook and Instagram
- Social advertising creative
- Campaign landing pages
Audit and digital strategy Website, UX, SEO and workflow audits, solution planning
A clear picture of what works, what does not, and what to build next.
- Website and UX audit
- SEO and local search audit
- Digital presence and brand consistency review
- Conversion review of key journeys
- Business workflow analysis
- Software needs assessment
- Review of existing platforms and tools
- Data and reporting needs
Custom digital solutions Integrations, APIs, automation, tools nobody sells
When the tool you need does not exist, we design it and build it for you.
- Integrations between existing tools
- Custom APIs and webhooks
- Imports, exports and data migration
- Payment and messaging connections
- Scheduled jobs and reports
- Document generation and archiving
- Data collection and cleaning
- Notifications by email and WhatsApp-ready messages
Digital ecosystem
One business. Every digital layer.
Around one hotel or one travel company we can design and build every system it needs, so a booking, a guest and an invoice are the same record everywhere.
- Brand and contentIdentity, photography direction and room stories
- Public websiteRooms, experiences and location in three languages
- Booking experienceAvailability, rates and direct reservations
- SEO and campaignsSearch, maps and Google and Meta campaigns
- Guest communicationConfirmations, WhatsApp and pre-arrival details
- Management platformCalendar, reception and housekeeping
- ChannelsRates and availability mapped to booking platforms
- Invoices and paymentsDeposits, invoices and the cash drawer
- Owner dashboardOccupancy, revenue and what needs attention
- AnalyticsWhere bookings come from and what they are worth
Every module reads and writes the same reservation, guest and invoice records.
- Public websiteDestinations, tours and services that sell your trips
- Tour catalogueCircuits, excursions and transfers with clear prices
- Booking and requestsOnline requests, quotes and acceptance links
- Marketing and leadsSEO, campaigns and lead follow-up
- Customer communicationVouchers, programmes and WhatsApp updates
- Customer managementClients, partners and their history
- Transfers and dispatchMissions, vehicles and conflict checks
- Drivers and guidesMobile apps that keep working offline
- Payments and invoicesDeposits, invoices and margin per dossier
- Operations dashboardThe day in progress, delays and incidents
Each trip is one dossier, from the first quote to the driver’s last mission.
Hospitality and tourism
From the first search to the final invoice.
We know how a riad reception, a hotel back office, a transfer company and a tour operator really run. That knowledge goes into every website, booking flow and operations platform we build for them.
- Hotels
- Riads
- Guest houses
- Restaurants
- Travel agencies
- DMC companies
- Tour operators
- Tourist transport
- Car rental companies
- Experience providers
- Tourism destinations
What we can build for you
A map of capabilities, not a list of past clients. Completed projects live in Work.
Operations and management
- Business management systems
- ERP-style platforms
- Inventory and stock
- Purchase management
- Production management
- Fleet and rental management
- Property systems
Sales and customers
- CRM
- Lead management
- Customer portals
- Supplier portals
- Appointment platforms
- Ecommerce
Hospitality and travel
- Hotel and riad platforms
- Booking and reservation platforms
- Travel and tour systems
- Transfers and dispatch
- Restaurant systems
- Guest communication
Finance and documents
- Invoicing
- Quotes and contracts
- Payments and deposits
- Accounting exports
- PDF documents
Teams, data and automation
- Employee platforms
- Analytics dashboards
- Internal tools
- Business automation
- Custom integrations and APIs
Websites and products
- Corporate websites
- Hospitality and tourism websites
- Landing pages
- Custom SaaS
- Marketing platforms
Marked items exist in at least one project we delivered.
How a project moves
Five stages, one team. You always know what is being built, why, and what comes next.
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01Understand
We learn how the business works: its objectives, its customers and the operational problems behind the request.
What happens
- Business analysis
- Interviews with the people who do the work
- Workflow mapping
- Audience and competitor review
- SEO and analytics baseline
You getA shared understanding and a clear, priced scope
-
02Define
We decide the right solution before designing it: what to build, for whom, in which order, and on which architecture.
What happens
- Solution and architecture choices
- User journeys for each role
- Content and page structure
- Visual direction
- Phased plan and priorities
You getA plan everyone has agreed on
-
03Design
We create the identity, the experience and the interfaces, then test them on real screens before development starts.
What happens
- Brand and visual system
- UX flows and wireframes
- Interface design, desktop and mobile
- Design system and components
- Clickable prototype
You getApproved screens and a design system
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04Build
We develop, integrate, optimise and test the real product on a staging version you can open and comment on as it grows.
What happens
- Frontend and backend development
- Integrations and data import
- Arabic, French and English
- Performance and accessibility
- Testing on real devices
You getWorking software, every iteration
-
05Grow
We launch, monitor and improve, and help the product evolve with the business through SEO, campaigns and new modules.
What happens
- Launch and training
- SEO and analytics
- Campaigns and conversion work
- Monitoring and backups
- New modules and versioned updates
You getA product that keeps improving
Insights
Practical guides on websites, software, hospitality technology and growth in Morocco.
Hotel and riad websites in Morocco: what it takes to win direct bookings
TourismTravel agency software in Morocco: from supplier rates to final invoice
Web designWebsite creation in Ouarzazate, Marrakech and Errachidia: a practical plan
HospitalityHotel management software in Morocco: how to choose or build a PMS
Tell us how your business works. We will build around it.
A first conversation costs nothing. We reply with questions, not a template quote.
- luxious.ma@gmail.com
- Phone
- +212 661 476 780
- Message us